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Organic Trade Association
Organic Trade Association (OTA) is a membership-based business association that focuses on the organic business community in North America.

    PO Box 547
    Greenfield, MA 01302
    413-774-7511
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General Information And Data

The organic market is vibrant and growing, with demand for many products outstripping supply. The resources in this section will give you tips on reaching customers with products, such as organic bread, soy products, meats, and fibers. You can look up prices for organic farm products in markets in different regions of the country. One report focuses on the growing organic personal care products sector. You will also find links to products and services for marketing, including label designers, advertisers, Internet services, as well as trade shows and events to help you reach organic buyers and consumers.

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Resource Listing
keyGeneral Information And Data
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Consulting Services on OTA's Organic Pages Onlineota
This site features extensive listings of consulting services, including marketing, advertising, design, Internet services, economic research,...
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Natural Products Marketing Manualotafee
The Natural Products Field Manual, Second Edition, features a three-volume guide on how to bring natural, organic and specialty products to market....
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New Farm's Organic Price Indexota
The New Farm's Organic Price Index provides a practical online tool to help farmers price their organic grains and produce competitively....
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2005 Organic Consumer Trends Report from the Natural Marketing Instituteota
This costly but professionally conducted report, published in 2005, provides a comprehensive compilation of marketing information across the entire...
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Leading Organic Retailer & Wholesale Distributor Will Test All Private Brand Labels for GMO Contaminationota
Whole Foods Markets, Inc. and United Natural Foods, Inc. will test their entire private-label organic and natural food lines to ensure products...
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Organic in the U.S.: A View from Spaceota
The Organic Farming Research Foundation created a map of the US showing the geographic distribution of certified organic farmers, based on the USDA...
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The Evolving Market for Organic Fibersota
This article describes the growth in demand for organic fiber.
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2009 OTA Organic Industry Surveyfee
OTA’s Organic Industry Survey is the most accurate and comprehensive quantitative picture of the organic industry available. The report includes...
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2009 U.S. Families’ Organic Attitudes and Beliefs Studyfee
This ground-breaking study sponsored by the Organic Trade Association and KIWI Magazine compiles results gathered from 1,200 families across the...
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All Things Organic™ Conference Presentations, Available in Multimedia and Audio Formatsfee
You can see and hear the All Things Organic™ conference session recordings from previous years by purchasing the recordings on DVD (2001-2006...
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Balancing Supply & Demand: Transitioning Farms and Securing Future Success for Organic--An All Things Organic™ Conference Sessionfee
From a multimedia recording, get the latest information from USDA’s Economic Research Service on where handlers are procuring organic inputs and...
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Expanding Your Offerings: Organic wine, beer, and liquors--An All Things Organic Conference Sessionfee
Organic wine, beer, and spirits are among the fastest growing sectors in the organic market, but they are often misunderstood. Although alcoholic...
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News and Views From USDA: Washington Update--An All Things Organic Conference Sessionfee
From multimedia recordings, hear the latest thoughts of those responsible for regulating the organic trade and providing USDA services. What can...
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Organic 101: Communicating the Organic Benefit--An All Things Organic Conference Session for Retailers and Manufacturersfee
Do your customers know what the different organic labels are and what they mean? Do your employees know how to explain organic standards and...
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Organic 101: State of the Organic Industry in North America--An All Things Organic Conference Sessionfee
On this multimedia recording, you'll learn about the latest on market and regulatory climates in Canada, the U.S., and Mexico. Whether you’re...
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Organic Trade Association (OTA)
Organic Trade Association (OTA) is a membership-based business association that focuses on the organic business community in North America. OTA's...
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Organic Trade Association's All Things Organic™Conference and Tradeshowfee
All Things Organic™ not only gives you an opportunity to connect with hundreds of organic businesses--including manufacturers, processors,...
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OTA's 2006 & 2004 Manufacturer Surveysfee
In addition to its most recent 2007 manufacturer survey, OTA has conducted two extensive surveys of manufacturers in the organic industy, one in...
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OTA's 2007 Manufacturer Surveyfee
The Organic Trade Association's 2007 Manufacturer Survey, conducted by Packaged Facts, is now available for purchase. This survey is the most...
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Personifying the Organic Consumer--An All Things Organic Conference Session for Retailersfee
How well do you know your customers? Are there “organic shoppers” or just shoppers who buy organic? With so many choices on the supermarket...
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Supplementing Your Health: Food, Herbs, and More--An All Things Organic Conference Session for Retailers and Processorsfee
From this multimedia recording, learn more about organic herbal remedies, supplements, and personal care products from doctors and nutritionists,...
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Taste the Change: How To Go Organic on Campus
Designed by college students for college students, this guide provides valuable resources, tips and case studies for those who want to bring...
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Calendar of Organic Trade Association Activities
OTA organizes and participates in events, trade shows, conferences and the like throughout the year. Posted events offer a wide range of networking...
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Industry Statistics and Projected Growth for Organic
The organic industry continues to grow worldwide. This web page from the Organic Trade Association collects statistics regarding this burgeoning...
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Organic Trade Association (OTA) Upcoming Events
This webpage features OTA's upcoming events, such as trade shows, conferences, and industry receptions.
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OTA's 2006 Manufacturer's Survey Overview
This survey overview features a thumbnail sketch of economic trends in the US organic industry as a whole and, more specifically, the organic food...
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Diverse Approaches to a Competitive Marketplace: An All Things Organic™ Conference Sessionfee
Discussion of strategies and best practices for staying competitive in a fast-growing retail marketplace. Hear a variety of expert perspectives on...
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E.U. and U.S. Organic Markets Face Strong Demand Under Different Policies
A report from the USDA's Economic Research Service, published February 2006. Organic markets in the European Union member states and the U.S. are...
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Educated on Organic, Your Employees and your Customers: An All Things Organic™ Conference Sessionfee
In this “train the trainer” type session, participants learn how consistent, clear, and truthful messaging about organic can pay off for...
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Natural Products Expo East
Natural Products Expo East is one of the premiere natural products trade shows in the country. It gives you access to thousands of product options;...
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Organic Agricultural Products: Marketing and Trade Resources
This comprehensive listing from the National Agricultural Library, last updated in 2005, includes trade events, organizations, directories,...
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Organic in Non-Traditional Retail Environments: An All Things Organic™ Conference Sessionfee
Specialty retail environments have long been the home of organic haute fashion and fine personal care products, but there is much to be gained by...
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Sustainable Business.Com
This is a web site focused on supporting sustainable and green businesses: "We are the Internet community for businesses that integrate economic,...
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The Natural Foods Merchandiser
This trade publication is an excellent source of information about the organic and natural products markets.
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Training for New Food and Farming Ventures: Marketing
This resource from Iowa State University Extension provides a series of key questions for producers of agricultural and food products to help focus...
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A Summary of the U.S. Organic Sector 1997 - 2003
This brief retrospective on the US organic sector from 1997-2003 offers perspective on changes in the organic industry over that time, describing...
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Alternative Meat Marketing
This publication offers general information on alternative meat marketing. Topics include pitfalls to be aware of, production and processing,...
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Assessing the Feasibility of Processing and Marketing
Demand in the marketplace for foods with "natural" attributes, such as organic produce, continues to grow. Similarly, interest has developed in...
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Certified Organic Restaurant Works with Organic Grower Cooperative
Certified organic restaurant, Restaurant Nora, is featured in this public television article as the first certified organic restaurant. The...
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Certified-Organic Dairies on Increase as Consumer Demand Escalates for Product
This article analyzes the impact of the growth in demand for organic milk on businesses and farmers.
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Challenges in Measuring the Benefits of Organic Foods
The scientific challenges of measuring the health benefits of organic versus conventional foods--including comparing antioxidants in organic and...
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Eastern Cornbelt Organic Grain & Feedstuffs Price Report
Price report of organic grain and feedstuffs for the Eastern cornbelt, updated by-weekly.
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Flowers: Organic Flower Market Starting to Bloom
Organic flower sales are expected to grow 13 percent annually through 2008, according to the Organic Trade Association. Many in the industry hope...
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Give Organics Top Retail Billing
This article about giving organics top billing in grovery stores, gives tips on how best to showcase organic products and produce and create an...
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Magic Marketplace Tradeshows for the Apparel Industry
Each February and August buyers and sellers of men's, women's and children's apparel and accessories come to Las Vegas. Thousands of retailers...
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Making Dough from Organic Bread
Market research is important -- but educating customers is absolutely vital when carving a niche in a premium market.
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Marketing and Community Relationsfee
This book offers marketing techniques to organic small-business owners, inspiring businesses to sell organic products in an organic way.
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Measuring and Communicating the Benefits of Organic Foods
One of the challenges for the organic producer, processor, and marketer is to differentiate their products in the crowded food marketplace. Not...
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New Hope Communications/Natural Products Expo.
Organizes the largest natural organic products industry exposition and conference in the United States, as well as a dozen other natural and...
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Organic Agriculture in the U.S.
This book dives into cutting edge research with relation to the organic industry. It includes frequently asked questions, price premiums, economic...
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Organic and Natural Beauty is Everywhere
It began with the emergence of organic produce and has spread into the use of organic ingredients in all types of foods. Supermarket shelves are...
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Organic and Wellness News: The International Newspaper for the Organic Trade
The first international and independently owned trade journal for the organic and natural sectors with worldwide distribution. Editorial coverage...
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Organic Business News' Organic Price Information & Market Newsfee
This website offers weekly farmgate and wholesale prices on over 100 organic commodities, by e-mail or fax.
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Organic Farmgate and Wholesale Prices
The organic farmgate and wholesale price data set contains: monthly organic and conventional farmgate prices for broccoli and carrots; monthly...
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Organic Food Trends
Organic agriculture is an example of a worldwide growth industry that agricultural producers are responding to. It can be a profitable, sustainable...
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Organic Food Trends Profile
This article profiles organic food market trends in the US and Europe.
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Organic, Inc.: Natural Foods and How They Grew
In Organic, Inc., business writer Samuel Fromartz looks at organic food’s anti-industrial origins, its unlikely innovators, and its classic...
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Price Premiums Hold on as U.S. Organic Produce Market Expands
Price premiums for organic products have contributed to growth in certified organic farmland and, ultimately, market expansion. Fresh produce has...
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Regulating Organic: Impacts of the National Organic Standards on Consumer Awareness and Organic Consumption Patterns
What have the impacts of the National Organic Standards on consumers been? Are organic and non-organic consumers familiar with these standards? To...
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Report on Organic Personal Care Productsfee
Organic Business News' Special Report on organic personal care products provides information on this growing organic sector.
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Sustainable Industries Food & Farms Business Newsfee
The Food & Farms section of this online journal offers articles for sustainable busineses, including some organic resources.
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The National Green Pages Online, from Co-op America
The National Green Pages is a directory listing nearly 3,000 businesses that have made firm commitments to sustainable, socially just principles,...
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The Natural Marketing Institute
Natural Marketing Institute is a strategic consulting, market research, and business development company specializing in the health and wellness...
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The U.S. Organic Industry: Important Trends and Emerging Issues for the USDA (2006)
This research paper, from Colorado State University Cooperative Extension's Agribusiness Marketing Report, looks at the growth of organic food...
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U.S. Organic Food & Beverage Market Trends and Perceptions
This database of white papers, webcasts and casestudies offers a number of documents on trends in the organic food and beverage markets. One study...
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Upper Midwest Organic Grain & Feedstuffs Price Report
A weighted average report of Upper Midwest organic grain and feedstuff prices, updated bi-weekly.
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USDA Fruit & Vegetable Prices
Farmers can find wholesale organic fruit and vegetable prices on this website. Organic prices are limited and are identified as organic in the...
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Walmart in the Organic Market
CNN reports on this supermarket giant entering the organic market.
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